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Purple Tuesday 2022

We are proud to support Purple Tuesday here at Rushden Lakes!

Purple Tuesday is a change programme for organisations of all sizes from all sectors to get involved in, with the common goal of improving the customer experience for disabled people 365 days a year. The initiative inspires the leadership and staff of organisations to promote awareness, develop understanding, and implement solutions for better accessibility in their customer environments. Participating organisations make public commitments each year that improves their accessibility and practice so that disabled customers have a better, more inclusive experience. The Purple Tuesday movement is highlighted each year by a celebratory day, the first Tuesday of November. In 2021, the celebration in the United Kingdom reached over 19 million; involved over 7,000 social media conversations; and received over 270 pieces of broadcast and print media.

Purple Tuesday is about creating a step change improvement in the awareness of the value and needs of disabled customers. It is about making the customer experience accessible. Ensuring Rushden Lakes is accessible for all is a commitment we have made and we continue to work with our retailers on site to make improvements.


What have we implemented? 

–  We have step free access to all stores.

– We have mobility scooters and a manual wheelchair – free for visitors to use for up to three hours! Pop to Customer Services on your next visit if you wish to use one.

– We have disabled car parking spaces available for easy access to shopping and accessible toilet facilities located next to the Nene Wetlands Visitor Centre. They include full accessible facilities, including a Changing Places toilet. RADAR keys will be needed to access.

– Located beside the current blue badge holder parking bays, we have purple bays and these are marked with a large white ‘A’. They are intended for use by people who require a little extra space when getting in and out of their vehicle. Accessible bays can be found outside Accessorize, Wildwood, Fat Face, Moss Bros., Boots, M&S, Next, Superdrug and Frasers and in the East Terrace car park outside Cotswold Outdoor, Hobbycraft, Decathlon. There are more accessible parking bays near the West Terrace too.

– Proud to support the Hidden Disabilities Sunflower scheme. We have a range of sunflower products in Customer Services for you to wear and keep should you need them. You can read more about this here.

– We are looking at ways to ensure our digital content is more accessible – taking the time to consider fonts, sizes and imagery used.

– We continue to spread the awareness of the Hidden Disabilities Sunflower scheme and Purple Tuesday amongst all of the staff who work here in various stores to ensure they have an understanding of the initiatives.

– Proud to be AccessAble audited. To view more visit here.


What are we doing to improve?

– Changing the signage to be more prominent for Blue badge EV charging point parking bays.

– Reduce the amount of signage on our Leisure Terrace doors to ensure messaging is clear.

– Working with a fantastic team member at Joules to highlight deaf awareness and ensure we are inclusive.

– Reviewing the customer journey to ensure step free access across the site and not just entry to stores


Do you have any suggestions?

Submit your suggestions here through the Purple Tuesday organisation or why not email our Customer Services to suggest ways you think we can improve at Rushden Lakes. We look forward to hearing from you and thank you for your support!

IMAGE: Purple Tuesday banner with a lady showing thumbs up.