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New stores to visit!

We’ve been lucky enough to welcome 3 brand new stores to Rushden Lakes over the last few months, as well as 2 of our stores having fantastic makeovers – River Studios & Superdrug Beauty Studios! Now there’s even more reason to SHOP, EAT & EXPLORE!


The midlands favourite sweet treat bakery and occasion cake makers. Famous for extravagant flavours and varieties branded by customers as “Instagramable!”. Every morning the team of bakers fire up the ovens and doughnut fryers and hand make fresh batches of cupcakes, cookies, brownies and doughnuts. Skilled decorators add the finishing touches to create the signature bakes that fill the cabinets in store, and of course our range of occasion cakes that taste as incredible as they look!

So whether you need a large number of personalised corporate cupcakes, a birthday cake like no other, or an epic doughnut and morning coffee to start your day with a bang…Butterwick Bakery is THE place to order all of your freshly baked goods.

Butterwick is located in Garden Square and open 7 days a week, 8am – 8pm.


Waterstones has been a fabulous addition to our brand line up. The store offers a huge array of the latest hardback and paperback novels and non-fiction books, children’s books, plus a large selection of gift ideas, games stationery, and more. If you can’t find what your looking for the friendly team will do their best to order it for you! Don’t forget to use your Waterstones Plus card to collect your rewards! Find opening times here.


Browwow is a boutique beauty salon specialising in brows, lashes, nails and blow drys. They have made it their aim to be the first beauty salon in Northamptonshire to be zero to land fill and use fully vegan products in all of their beauty ranges.They want to give you the most luxurious treatments using only the best suppliers to make you feel special at every appointment. Book an appointment via their Browow app, phone number, InstagramFacebook page or walk in.

Find out more about the treatments on offer here.